Create your K-Pop Dream Team!

Create your K-Pop Dream Team and see how they rank in the allkpop Fantasy League!

Create!

General

  

YG Entertainment's new project 'NONA9ON' revealed to be a new apparel brand in collaboration with Samsung Everland

April 8, 2014 @ 8:41 pm
by serendipity
  • 68
  • 3
  • 126
  • 62594
  • 5339

After hinting at a new project coming up with a mysterious image last week, YG Entertainment is back to reveal what they have up their sleeves with a teaser and an official announcement.


SEE ALSO: 'K-Pop Star's Yoon Hyun Sang releases pre-listening clip for self-composed 1st mini-album 'Pianoforte'



As mentioned previously, the new project is called NONA9ON (pronounced 'nonagon'), and we were given two dates - April 9 and April 11. It seems April 9 was indicating this teaser release which shows us a group of men performing some kind of tribal dance and acrobatics with various props, complete with face and body painting. The only other piece of info it offers are the words '1st Invasion' and the date September 9, 2014.


Although the teaser doesn't offer much insight by itself, the agency has simultaneously sent out a press release to unveil the identity of this project. So what is it? If you were hoping this was a teaser for WINNER's debut or PSY's comeback or even the new girl group debut, sorry, that's not what it's for. 


It's actually the name of an apparel brand that the agency is teaming up with Samsung Everland's fashion department for! The two companies came together under the name 'Natural Nine' and they revealed that the brand name 'NONA9ON' signifies variety and the infinite potential for growth.


The brand will target young consumers around the world interested in street culture and hip hop, and like its name NONA9ON, the brand will launch on September 9!


Yang Hyun Suk directed the performance you see in the teaser above, and you'll see more with another teaser release on the 11th. 






DON'T MISS

Comments

There are 126 comments

Login With...


Sort by:
1
1

total votes

babyblackjack
· Posted April 9, 2014 @ 6:44 pm

Yes! Finally some original YG fashion! <3

2
2

total votes

lusciouschill
· Posted April 9, 2014 @ 6:35 pm

YG = the cool side of kpop

0
0

total votes

cminmi
· Posted April 9, 2014 @ 4:07 pm

Really I don't know why people thought it was a winner or girl group debut. Akdong just debuted and they still have more MVs to release. 

3
3

total votes

rawkprincess101
· Posted April 9, 2014 @ 3:25 pm
Daebak!! I love how YG is growing and growing! From partnering with K PLUS to now their brand of clothing! This will be a good year for YG not to mention that comeback if Big Bang this summer! And 2NE1's recent comeback.
0
0

total votes

sihaeforever
· Posted April 9, 2014 @ 3:09 pm

The movement of the men freaked me out at 0:20....

1
1

total votes

4everyoungann
· Posted April 9, 2014 @ 2:13 pm

oh,i almost forgot!YG isnt just about music...LMAO!

0
0

total votes

kpoploverxxx
· Posted April 9, 2014 @ 1:08 pm

this brand is coming out on my birthday definitely looking forward to it :)

3
3

total votes

paczimi
· Posted April 9, 2014 @ 11:33 am

I can't wait what is it. i really like YG family and I know, that this will great.
But.... this remind me B2ST's MV "Shadow"... But, just a little :D

1
1

total votes

vip_girl
· Posted April 9, 2014 @ 11:31 am

PAPA YG is the best troll ever 

1
1

total votes

finnishgirl
· Posted April 9, 2014 @ 11:21 am

WHAAAAT?!

2
2

total votes

judyi
· Posted April 9, 2014 @ 10:19 am

We'll it looks cool, but I was disappointed it wasn't for winner 

2
2

total votes

gabby00
· Posted April 9, 2014 @ 10:14 am


did not expect this at all, looks really cool though, YG always knows how to surprise people<3

0
0

total votes

canary
· Posted April 9, 2014 @ 9:12 am

Well... this was very much unexpected. I thought it was gonna be some special collab between YG groups. But anyway, this still sounds great! I wonder why other companies have never thought of this though. 

3
3

total votes

2ne1xsnsdxfx
· Posted April 9, 2014 @ 8:18 am

My prediction...was a complete fail ._.

1
1

total votes

ragu
· Posted April 9, 2014 @ 8:05 am

looks cool

1
1

total votes

wanker
· Posted April 9, 2014 @ 8:01 am

looks interesting 

2
2

total votes

fly2sky
· Posted April 9, 2014 @ 7:15 am

Looking good 

0
0

total votes

kim_berri
· Posted April 9, 2014 @ 7:03 am
Urmmm...
2
2

total votes

4everfangurl92
· Posted April 9, 2014 @ 6:29 am

YG surely Knows what his doing, way to go their, can't wait for the debut of WINNER.

4
4

total votes

one_n_only_yg
· Posted April 9, 2014 @ 5:58 am

Damn YG is definetly on the roll this year... tehehe YG Family fighting!. 

I will be looking forward on buying the merchandise :D