YG Entertainment's new project 'NONA9ON' revealed to be a new apparel brand in collaboration with Samsung Everland

By serendipity   Tuesday, April 8, 2014   78,486   5,339   126



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After hinting at a new project coming up with a mysterious image last week, YG Entertainment is back to reveal what they have up their sleeves with a teaser and an official announcement.

SEE ALSO: Star Empire reveals profile photos of 3 trainees for upcoming girl group!

As mentioned previously, the new project is called NONA9ON (pronounced 'nonagon'), and we were given two dates - April 9 and April 11. It seems April 9 was indicating this teaser release which shows us a group of men performing some kind of tribal dance and acrobatics with various props, complete with face and body painting. The only other piece of info it offers are the words '1st Invasion' and the date September 9, 2014.

Although the teaser doesn't offer much insight by itself, the agency has simultaneously sent out a press release to unveil the identity of this project. So what is it? If you were hoping this was a teaser for WINNER's debut or PSY's comeback or even the new girl group debut, sorry, that's not what it's for. 

It's actually the name of an apparel brand that the agency is teaming up with Samsung Everland's fashion department for! The two companies came together under the name 'Natural Nine' and they revealed that the brand name 'NONA9ON' signifies variety and the infinite potential for growth.

The brand will target young consumers around the world interested in street culture and hip hop, and like its name NONA9ON, the brand will launch on September 9!

Yang Hyun Suk directed the performance you see in the teaser above, and you'll see more with another teaser release on the 11th. 


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  2. yg entertainment
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babyblackjack Wednesday, April 9, 2014

Yes! Finally some original YG fashion! <3

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lusciouschill Wednesday, April 9, 2014

YG = the cool side of kpop

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cminmi Wednesday, April 9, 2014

Really I don't know why people thought it was a winner or girl group debut. Akdong just debuted and they still have more MVs to release. ;

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rawkprincess101 Wednesday, April 9, 2014

Daebak!! I love how YG is growing and growing! From partnering with K PLUS to now their brand of clothing! This will be a good year for YG not to mention that comeback if Big Bang this summer! And 2NE1's recent comeback.

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sihaeforever Wednesday, April 9, 2014

The movement of the men freaked me out at 0:20....

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4everyoungann Wednesday, April 9, 2014

oh,i almost forgot!YG isnt just about music...LMAO!

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kpoploverxxx Wednesday, April 9, 2014

this brand is coming out on my birthday definitely looking forward to it :)

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paczimi Wednesday, April 9, 2014

I can't wait what is it. i really like YG family and I know, that this will great.
But.... this remind me B2ST's MV "Shadow"... But, just a little :D

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vip_girl Wednesday, April 9, 2014

PAPA YG is the best troll ever ;

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finnishgirl Wednesday, April 9, 2014


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