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BALJUNSO responds to concerns involving SM Entertainment's investment

February 27, 2014 @ 11:05 am
by starsung
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Following the surprising news of SM Entertainment investing in company BALJUNSO to launch a subsidiary indie label, BALJUNSO responded to the concerns that cooperating with such a large entertainment company may diminish the unique color of the Korean indie scene.


SEE ALSO: SM Entertainment invests in indie label BALJUNSO to help spread non-mainstream music


BALJUNSO CEO Kang Byung Yong stated on the 26th, "We will maintain the color of the indie scene and through the support, we will create an environment in which the indie musicians will be able to promote more actively."


"We are aware of the concerns that some people may have... We will focus more on concerts rather than broadcasts. The color of the indie scene will not fade."


"It is true that a substantial number of indie musicians are pursuing music under poor conditions... We will create a system which will make it easier for them to produce and promote their albums. We will create an environment in which the indie musicians will be able to focus on their music according to their effort."


SM Entertainment and BALJUNSO will hold the 'BALJUNSO WORLD WIDE PROMOTION' event which will begin in Hongdae on March 8 at 4 PM KST and features performances by seven groups including band HLIN, up and coming hip hop crew Play the Siren, Love and Peace, and 015B's Jang Ho Il project band. The event will also be streamed live on SMTOWN's YouTube channel, Genie, and USTREAM.

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309kimtaeyeon
· Posted February 28, 2014 @ 5:17 am

its Business guys. It's how a world of business works. 

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beashineeshawol
· Posted February 27, 2014 @ 11:29 pm

SM is clearly trying to shake things up. They know idols can't run the industry forever. Hey I'm not complaining. Seeign the same thing over and over as "mainstream"can get a little tiring. Woollim is still doing their thing despite everyone crying wolf last year. Now there are even inter-agency collaborations (well technically they're all under the same umbrella). Maybe it's just me but I've been waiting for such things for a long time. We'll see where this goes. I'm glad indie music can get a little more exposure even. People can be pessimistic about the situation all they want but it's not going to change the fact that what's done is done. 

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babyblackjack
· Posted February 27, 2014 @ 8:03 pm

I can't wait to see how this'll turn out. I love the indie under Baljunso.

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coloryoursoul
· Posted February 27, 2014 @ 6:26 pm

All I can say that if SM invests into something they expect getting even more back, so those indie acts that won't succeed in Busker Busker style will be probably ousted quickly from the label.

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catchastar
· Posted February 27, 2014 @ 5:28 pm

Indie music is made independently by oneself or through a very small and independent company or label. Indie music is produced with a low budget and indie artists supposedly care more about the music they make than how much money they'll be making. Indie artists like small scenes so I understand Baljunso's choice in promoting their indie artists through concerts rather than broadcasts. But I am not too sure how Baljunso will still be considered indie if they're working with SM now since SM is a major label with LOTS of money. Maybe the company really just wants to give the indie artists better resources and a better environment by joining forces with SM but we can't deny the high possibility of this being less about the artists and more about the business men and money. 

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calatheas
· Posted February 27, 2014 @ 5:08 pm

lol Wait for the news when the 1st band or artist debut under SM...it's business, it's good for the indie artists but don't let it sound like some charity-project. SM would never give their money away and gain nothing from it. Would like to know what deal they made. Everything is about money, thats okay; but don't come with 'they only want to help'-crap.

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sistarjjang
· Posted February 27, 2014 @ 3:05 pm

it's a good opportunity for indie artists.

i'm sure people here will only see SM's name when they read that article and will bash right away but you have to undertsand that indie artists really work in poor conditions so if this investment allows them to access to better conditions in the music industry then it's a good thing indeed.



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lhhykssedsrkyzh
· Posted February 27, 2014 @ 12:51 pm

How can i send tips? Please someone tell me :(

eeddee
· Posted February 27, 2014 @ 2:11 pm
Well above that Popular articles thing on the left side is Got A Hot Tip? just click that.
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Pennyhofs
· Posted February 27, 2014 @ 12:45 pm

don't call yourself indie if you don't know what that means.

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Pennyhofs
· Posted February 27, 2014 @ 12:44 pm

indie is not a genre people should know that.

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kyutiemir22
· Posted February 27, 2014 @ 12:27 pm

I'm actually glad about this. Indie artists will get the funds they need and SM will get money and public recognition as not only a idol company but a company with what they believe are real musicians. It's a win win.

cuntsucker
· Posted February 27, 2014 @ 3:53 pm
The last thing $M needs is more money. They want a fkin absolute stranglehold on the market and they'll put money as a bigger priority than the interests of their idols ANd their fans.
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kyutiemir22
· Posted February 27, 2014 @ 4:00 pm
@cuntsucker How so?
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boa578
· Posted February 27, 2014 @ 4:45 pm
@cuntsucker well duh it's a business. They don't actually care about anything but money
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cuntsucker
· Posted February 27, 2014 @ 5:00 pm
@kyutiemir22 there's literally a bajillion reasons. I dunno where to start. DB5K treatment (had that saga not unfolded, the current SM idols would be having it tougher), overpromoting EXO and the expense of fx, trax, pathetic lies about losing SNSD's mv data, lying about dating scandals, wanting COMPLETE control over their idols (eg: recruiting them at a fetus age, hence why they pulled out of Kpop Star), getting 99% of SM artists to get ps, etc etc etc. #toomuchfkingtruth #boydidthatfeelgood
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i_am_king
· Posted February 27, 2014 @ 9:54 pm
@cuntsucker wow, do you work for YG?
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cuntsucker
· Posted February 27, 2014 @ 10:16 pm
@i-am-king YG is also too money-hungry like SM (see all the new actors they're recruiting) and their treatment to their fans is shocking to say the least, but SM is worse. #truthteller #nofavourites
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naaniii
· Posted February 27, 2014 @ 11:48 am

I don't understand why SM is doing this tbh. 

boa578
· Posted February 27, 2014 @ 11:52 am
To make money genius
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anglina_eang
· Posted February 27, 2014 @ 12:08 pm
Because SM is a business, I am sure that part of it is because of money but I don't think it's that bad for Korean music as a whole. SM is giving them money to do better promotion and so, allowing these indie groups to be more known in the eyes of the public.
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ivyguppy
· Posted February 27, 2014 @ 12:48 pm
To diversify their earnings so SM as a company is more secure. They can't rely on just their idol groups forever. What happens if/when people get sick of idol music? How would the company survive? That's why they're doing things like branching out into broadcast tv production and representing actors/entertainers with SM C&C, getting into the magazine business, and investing in an indie music label.
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naaniii
· Posted February 27, 2014 @ 6:40 pm
@boa578 excuse you. Of course it's to make money but 1.) they have their hands in a lot already and 2.) Indie isn't indie if a MAJOR LABEL is funding the 'indie' artist. Please take several seats, genius.
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boa578
· Posted February 27, 2014 @ 7:24 pm
@naaniii No you take several seats, they're investing not actually taking a part in anything. Dumbass
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naaniii
· Posted February 27, 2014 @ 8:42 pm
@boa578 Yes, because their investments in companies so far have proven to be NOTHING but handing their money off to other companies and getting money in return. Please stop. It's really embarrassing how people believe that everything is so peachy and innocent and easy to make money when it comes to the music industry. The business venture they're doing seems like it would have more losses than gains for both sides due to the fact that the indie scene more than likely doesn't want SM coming in and "funding" their artists. Learn to make a valid point before slinging around obscenities. Not to mention that you didn't have to comment if you felt my simple comment was so stupid. Trolls and dumb children stay on this site, I swear.
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nooney11
· Posted February 27, 2014 @ 11:40 am

??

The End