SM Entertainment�became the first entertainment agency to win for their achievements in design at the 'iF Design Award 2014' ('International Forum Design Award 2014')!

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SM Entertainment picked up wins in two categories with four albums in the awards ceremony organized by the German International Forum. In the communication design category, EXO were nominated for the BI ('brand identity') design award, EXO's 'XOXO' and 'Growl', and Girls' Generation's 'The Boys' and 'I Got A Boy' also won in the packaging design category.

A SM Entertainment rep stated, "With our original design content, we confidently competed with the world's leading products... It is an honor to be acknowledged by the international design award"

Congrats, SM!