G-Dragon is now the face of 'LG U PLUS', a telecommunications and mobile phone operator by electronics brand LG.

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A LG U Plus rep stated, "In order to effectively bring awareness of LG U Plus's maximum frequency bandwidth to customers, G-Dragon has been chosen as the new endorsement model."

G-Dragon is promoting the brand's 'LTE 8', which prides itself on its 80 MHz frequency LTE service. The idol star is expected to attract customers of all ages as he is well known in the K-pop scene.

In honor of the launching of 'LTE 8', the brand will hold an event in which eight lucky fans will be able to win G-Dragon's jacket, bracelet, necklace, and more through LG U Plus' homepage from February 3-28.

Check out the cool CF above!