SHINee made it their goal for the new year to show themselves more in Korea and are working to achieve it partly through a new endorsement deal with shoe brand 'Skechers'!
The endorsement deal was hinted at before, but the news is now official as Skechers has confirmed with a statement and a new photo!
The company said, "In 2013, we will work with SHINee for the new line of of running shoes 'GO RUN', LIV' which enables you to run and walk simultaneously, and the 'fitness & lifestyle look' which features both practicality and style. [SHINee] will help increase the awareness of Skecher's specialized products, increase growth in the sports industry, become trendsetters, and help us position ourselves as the representative brand."
The advertisements featuring SHINee will be unveiled to the public on March 7th!
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