Adidas Originals has released two versions of their new rap campaign 'all Originals Make Moves', featuring 2NE1 member CL and 1st generation Korean rapper Kim Jin Pyo.
Both videos reveal the lifestyles of the young people in the city, and the footage paired with the rap make the video feel like a short film. Both CL and Kim Jin Pyo personally penned the lyrics to the rap, making this release all the more meaningful.
A representative from Adidas remarked, "This campaign is about not conforming or settling to society's norms, but constantly challenging one's self and 'making moves' with one's unique styles. We selected CL & Kim Jin Pyo who have in the past have successfully broken the mold with their originality, earning respect for their unique pursuits."
CL is the leader of world-famous Hallyu group 2NE1, and Kim Jin Pyo is currently serving as the MC of Mnet's new hit audition program, The Voice Korea.
Source & Image: MyDaily via Nate
11 hours ago 106,041 12,825 433