The boys of JYJ were recently named the ambassadors for the '2012 Korea Brand & Entertainment Expo (KBEE)'.
They had already been selected, but were formally appointed on the 17th through a press event. On appointing JYJ as ambassadors, KOTRA, the KBEE 2012 host, said, "JYJ have been selected as the ambassadors for 'KBEE 2012?. We're looking forward to them becoming the icon of exchange between Japan and Korea because they are Hallyu stars that are well loved in both countries."
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