SNSD fans were buzzing over how their favorite idols were highlighted in the prestigious news outlet, the Wall Street Journal. The girl group was recognized for their savvy usage of YouTube as a way to advance into the Japanese market.
On January 14th, the journal reported SNSD uploaded videos of their Japanese songs on YouTube and spread the videos on various websites, providing a larger audience for the group. Music fans that noticed the videos immediately began requesting for the songs on radio programs, and created a 'buzz' about SNSD online. Studying the effects, the journal attributes SNSD's Japanese success to the global accessibility of YouTube.
CEO Kim Young Min commented, "Ever since we've partnered with YouTube, we've managed to cut back hundreds of thousands in server expenses. YouTube allows us to promote our artists to fans all across the globe."
When asked about how much they made through the ads placed on their channel, he replied, "It's not much, but it's enough for us to gain interest in partnering with Google and YouTube."
Source + Photos: Joy News 24 via Daum
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