Last month, superstar Rain signed a 6 month endorsement contract with SK Telecom for around $500,000 (US). The first phone he's endorsing is called the W Phone and a commercial was recently released for it. The concept for the phone is stylish modern masculinity. Thanks to Tamara for the tip and check out the CF below. It's very stylish and GQ in the beginning but has a bit of a twist when he pulls out the phone.