'Lotte Chilsung' has selected rookie girl group member Ella of MEOVV as the new model for 'Chilsung Cider Zero', unveiling the beverage's brand new TV CF and promotional campaign on July 25 KST.
In the TV CF, Ella portrayed a high school student finding relief from the summer heat and her suffocating studies with a sip of 'Chilsung Cider Zero'.
An alternate version of the new 'Chilsung Cider Zero' campaign, targeting consumers in their 20s, will also be released in late August with Ella.
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