The ladies of IVE have returned with their 1st studio album's pre-release single "Kitsch."
"Kitsch" is a dance song with a colorful instrumental incorporating an elegant melody with an exciting twist. The lyrics celebrate the independence and confidence found in one's youth, making your own decisions and trusting your heart.
Meanwhile, IVE's first full-length album 'I've IVE' is set for release on April 10.
Check out the full music video above!
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