Luxury 'AMOREPACIFIC' skincare brand 'Sulwhasoo' has officially launched its new campaign starring the lovely BLACKPINK's Rosé.

The title of this campaign is 'Sulwahsoo Rebloom', a retelling of the skincare brand's story through two films - one detailing the brand's beginning and the other detailing the brand's completion. 

In the campaign's first film above, Rosé exudes a pure and elegant beauty while depicting themes reflecting on the origin story of 'Sulwhasoo'.

Stay tuned for even more of Rosé's endorsement activities with 'Sulwhasoo', coming soon.