KARD's B.M has officially joined the global ambassador family for 'Hugo Boss'!
On January 26, 'Hugo Boss' launched the first feature film for the brand's 2022 global campaign, 'HUGO: #HowDoYouHUGO'. As a part of this campaign, 'Hugo Boss' will reveal its first rebranded logo in 50-years. B.M will be joined by fellow global ambassadors Maddie Ziegler, Adut Akech, and SAINt JHN.
Look out for B.M starring in various 'Hugo Boss' campaigns including TikTok challenges, interviews, and more throughout 2022!