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Posted by Dani-Dee Sunday, January 30, 2022

Jeon So Mi shows her multifaceted beauty as new model for hair brand L'Oreal Paris

AKP STAFF

Jeon So Mi was recently selected as a new endorsement model for hair brand L'Oreal Paris!

The announcement was made by L'Oreal Paris earlier this week, with the brand taking to their official YouTube account to share the idol's first advertisement for their line of box dyes. The ad shows her in a full range of hair colors and styles, proving Jeon So Mi's trendy and versatile visuals.

"With a perky and hip vibe, Jeon So Mi is a representing icon of Gen Z,"
a representative from L'Oreal Paris stated on their decision to use her as a face for the brand. "We're looking forward to being able to show a new side of the L'Oreal Paris brand with Jeon So Mi."

Meanwhile, Jeon So Mi has shown repeated success as an endorsement model for both beauty and fashion brands, having previously also worked with GIVERNY, KissMe, Nuovo, and more.

Check out her first commercial and campaign photos here!


  1. Jeon So Mi
  2. LOREAL PARIS
11 8,241 Share 67% Upvoted
 
9AF
9AF5,365 pts Sunday, January 30, 2022 0
Sunday, January 30, 2022
Gorgeous!

6 (+8 / -2)
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welngkrtn
welngkrtn259 pts Sunday, January 30, 2022 0
Sunday, January 30, 2022

Stunning!

2 (+2 / -0)
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