For the first time since debut, all 8 members of aespa have been selected as endorsement models for a commercial brand!
On September 30, KB Kookmin Bank unveiled the first teaser film for its collaboration with the ladies of aespa. The promotion centers around a narrative where the girls of aespa invite KB Kookmin Bank users to the world of "æ".
The 8 aespa members will be active as the main models for KB Kookmin Bank's mobile pay app 'Liiv M', while also participating in various promotions as KB launches its new brand image geared toward the future of banking.
Watch aespa's first promotion teaser film, above!