SF9's Rowoon is now the new face of 'Hite Zero 0.00 All-Free'.

'Hite Zero 0.00 All-Free' is Korea's first-ever non-alcoholic beer - basically, it's for anyone who enjoys the taste of beer but can't drink alcohol. Rowoon has been chosen as the brand's first ambassador, and his first CF shows him enjoying a cold beer right after working out. The CF has been airing on TV, through YouTube, Instagram, and Facebook since April 1st.

Check it out above.