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Posted by Germaine-Jay Wednesday, March 31, 2021

ITZY become 1st Korean idols to act as global brand models for 'Maybelline New York'

AKP STAFF

ITZY are the first-ever Korean idols to act as global brand models for 'Maybelline New York'.

On March 31, Maybelline announced JYP Entertainment girl group ITZY is the newest endorsement models for the cosmetics brand. Not only are ITZY the first K-pop group to represent the brand, they're also the first musical group to model for them. Previous endorsement models include actress Storm Reid and supermodel Gigi Hadid.

ITZY expressed, "Not only do we want to show fans new and varied challenges that we take up, but we also want to encourage everyone to find a bold and confident version of themselves." Global brand president Trisha Ayyagari also said, "ITZY champion self-love, individuality, and self-expression to their fans and global community. Their energy is powerful, and I'm so excited to bring these voices to Maybelline!"

Check out ITZY's Maybelline ads above and below!


  1. ITZY
  2. MAYBELLINE NEW YORK
6 8,169 Share 74% Upvoted

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ice1
ice1936 pts Wednesday, March 31, 2021 0
Wednesday, March 31, 2021

Just saw it on Instagram, my makeup brand and my gal group.so cool...

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MIDZY_Multistan
MIDZY_Multistan11 pts Wednesday, March 31, 2021 0
Wednesday, March 31, 2021

ITZY WORLD DOMINATION

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