According to Jackson, "Bullet To The Heart" paints a depiction of the artist's analysis on pain, struggles, and hardships in life, and what elements strengthen one's resolve. He shared, “Listeners might analyze the song as a love story. It is, but it’s also applicable to much more than romantic love. We always face different obstacles in life. No matter how successful you are, hardships are still going to keep coming like an endless cycle; they will keep torturing you on this journey to success. A perspective that I am trying to portray is that when your passion and dedication to something are so strong, they can hold a large amount of power over you! So powerful that you are willing to repeat this endless cycle, willing to accept the torture. I believe we are able to endure and accomplish anything because love overcomes everything.”
Check out the powerful MV for "Bullet To The Heart", above!