The flowers are blooming, the weather is warming up, and that means it’s time for a fresh wave of K-beauty trends. Here are some of the hottest beauty trends in Korea right now!

1. Goodbye, Personal Color!
Korea’s personal color craze has officially faded away. Whether you’re cool-toned or warm-toned no longer matters—this spring, express yourself with any makeup or clothing color you love, no rules attached!

2. Everything Pastel Pink
Move aside, 'Mocha Mousse,' pastel pink is here to take center stage. This delicate color is everywhere, from soft pink lips and blushes to spring fashion essentials. You’ll notice many K-pop idols embracing this sweet trend right now.

3. Naturally Flushed Blush
The days of heavy blush are behind us. Instead, K-beauty is all about the subtle, natural flush this spring. Lightly tapping blush onto the cheeks creates a fresh, youthful look perfect for warmer weather.

4. Tone-Up Creams Over Foundation
As temperatures rise, so does humidity, prompting many Koreans to swap heavy cushion foundations for lightweight tone-up creams. Not only do these creams even out skin tone effortlessly, but they also come packed with SPF protection—perfect for spring and summer.

5. Glow-Enhancing SPF
If tone-up creams aren’t your thing, glow-enhancing SPF products are a fantastic alternative. These sunscreens provide a radiant, hydrated finish while quickly absorbing into the skin, keeping you both protected and glowing through sunny days.

Which spring K-beauty trend are you most excited to try? Let us know!

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