Microsoft recruited 2NE1's badass anthem "I Am The Best" to promote the Surface Pro 3. It's a clever choice of track, considering the commercial compares the functions of a Macbook Air and the Surface Pro 3 side-by-side.
More accurately, it shows a series of three or four knockout rounds as to why the Surface Pro 3 is the best, though both have the same storage and processing power. Well, at least the best relative to the MacBook Air.
The song remains in its Korean version, which goes to show just how far of a reach these girls have in terms of marketability.
Tip: Richard Atkinson