IVE has claimed the No. 1 spot in the latest girl group brand reputation rankings.
The Korea Corporate Reputation Research Institute analyzed 45,924,168 pieces of brand big data collected between February 8 and March 8, 2026, to determine the rankings. The brand reputation index was calculated based on participation, media, communication, and community indexes related to girl groups. Compared to the 45,389,287 pieces of brand big data recorded in February, the figure increased by 1.18%.
The brand reputation index is an indicator created through brand big data analysis after identifying that consumers’ online habits have a significant impact on brand consumption. For girl groups, the index measures positive and negative evaluations, media attention, and the level of consumer interest and communication. Channel analysis from the brand reputation monitor was also included.
The top 30 girl group brand reputation rankings for March 2026 were: IVE, BLACKPINK, TWICE, KiiiKiii, ILLIT, Red Velvet, aespa, Oh My Girl, Apink, LE SSERAFIM, Hearts2Hearts, I-DLE, MAMAMOO, BABYMONSTER, fromis_9, H1-KEY, NMIXX, WJSN, STAYC, KATSEYE, tripleS, FIFTY FIFTY, ITZY, Kep1er, Girl’s Day, IZNA, Cignature, XG, Girls’ Generation, and f(x).
IVE (An Yu Jin, Gaeul, Rei, Jang Won Young, Liz, and Leeseo), which ranked No. 1, recorded a participation index of 177,820, a media index of 996,989, a communication index of 2,768,156, and a community index of 2,747,414, bringing its total brand reputation index to 6,690,379. This marks a 28.90% increase compared to its February index of 5,190,460.
BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) ranked second with a participation index of 109,072, a media index of 939,020, a communication index of 2,042,794, and a community index of 3,402,150, for a total brand reputation index of 6,493,036. This represents a 33.55% rise from February’s 4,861,840.
TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) placed third. The group recorded a participation index of 109,072, a media index of 939,020, a communication index of 2,042,794, and a community index of 3,402,150, resulting in a brand reputation index of 6,493,036—also up 33.55% compared to February’s 4,861,840.
Koo Chang Hwan, director of the Korea Corporate Reputation Research Institute, stated, “According to the March 2026 brand big data analysis of girl group brand reputation, the brand IVE (An Yu Jin, Gaeul, Rei, Jang Won Young, Liz, and Leeseo) ranked first. When analyzing the girl group brand category, brand big data increased by 1.18% compared to February’s 45,389,287 pieces. In the detailed analysis, brand consumption rose by 4.78%, brand issues fell by 1.39%, brand communication increased by 8.25%, and brand diffusion declined by 2.82%.”
IVE debuted on December 1, 2021, under Starship Entertainment. The six-member girl group consists of An Yu Jin, Gaeul, Rei, Jang Won Young, Liz, and Leeseo.
As one of the representative fourth-generation girl groups, IVE gained massive popularity with its “girl crush” concept and confident image. The group has established a distinct position in the K-pop industry, even winning grand prizes at major music awards. Notably, all six title tracks from the group’s three singles and first full-length album entered the Melon annual chart’s Top 10, setting an impressive record.
Since their debut, IVE has received tremendous support from fans. On November 26, 2022, they won both Rookie of the Year and Song of the Year at the Melon Music Awards, followed by the same achievements at the MMA Awards on November 30 and the Asia Artist Awards on December 13. With this, the group set a historic record by winning both Rookie of the Year and a Daesang at three different award ceremonies in the same year.
They also won Rookie of the Year and the Digital Song Daesang at the 37th Golden Disc Awards held in January 2023, becoming the first and only artist in the history of the awards to receive both honors simultaneously.
On February 23, the group released its second full-length album 'REVIVE+,' continuing promotions with the title tracks “Bang Bang” and “Black Hole.” On the March 4 broadcast of 'Show! Champion,' IVE took home the first-place trophy for the first week of March with “Black Hole.”
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