After putting Jang Wonyoung front and center, APR Co. Ltd, the company behind the cosmetic brand Medicube and AprilSkin, struck what many are calling an “unprecedented jackpot,” posting all-time high results with annual sales surpassing 1.5 trillion KRW (approx. 1.03 billion USD).
APR Co. Ltd, which has emerged as a leading new player in K-beauty, announced on February 4 that its consolidated sales for last year reached 1.5273 trillion KRW, up 111% from 722.8 billion KRW (approx 495 million USD) the previous year, according to preliminary figures. This marks the first time since its founding that APR has posted trillion-won-level revenue. Operating profit also surged nearly threefold, jumping 198% from 122.7 billion KRW to 365.4 billion KRW.
Quarterly performance also hit record highs. In the fourth quarter alone, APR posted consolidated sales of 547.6 billion KRW, a 124% increase from 244.2 billion KRW in the same period a year earlier, setting a new quarterly record. Operating profit climbed 228%, rising from 39.7 billion KRW to 130.1 billion KRW.
By business segment, cosmetics led the company’s growth. In the fourth quarter, cosmetics sales totaled 412.8 billion KRW, soaring 255% year on year. Sales from beauty devices also increased by about 19% to 122.9 billion KRW over the same period.
Overseas performance stood out even more. APR’s international sales last year reached 1.2258 trillion KRW, up 207% from the previous year. The share of overseas revenue in total sales expanded sharply, from 55% in 2024 to 80% last year. In the fourth quarter, overseas sales climbed 203% year on year to 474.6 billion KRW, underscoring the company’s rapid global growth.
An APR Co Ltd official said, “As awareness of the Medicube brand has risen in key markets such as the United States and Japan, we achieved 1 trillion KRW in annual cosmetics sales, securing a foundation for sustainable growth,” adding, “In 2026, we plan to accelerate the global expansion of our core businesses and complete a sustainable growth structure.”
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