A new frontrunner has overtaken the hit tvN series 'Typhoon Family' to claim the No. 1 spot in buzz rankings.
'As You Stood By' has quickly gained attention, surging in popularity, as soon as it premiered on Netflix. According to Good Data Corporation on November 17, the Netflix original series 'As You Stood By' ranked No. 1 in the second week of November in the integrated TV–OTT buzz index. Released with a 19+ (Rated R) rating, the drama’s gripping suspense—rooted in classic crime-thriller tension—quickly spread by word of mouth, driving high mention volume across social media, online communities, and video platforms.
The series also entered Netflix Korea’s Top 10 chart immediately upon release, further fueling its rise in buzz. This momentum translated into a 14.08% share in this week’s Fundex survey, securing the top position.
Surpassing 'Typhoon Family': A Shift in the TV–OTT Competitive Landscape
'Typhoon Family' has been enjoying one of the steepest ratings climbs among weekend dramas and is on the brink of surpassing 10%. However, this week’s buzz index placed it behind Netflix’s original series at No. 2. While 'Typhoon Family' follows the traditional broadcast-driven model anchored in terrestrial and cable ratings, 'As You Stood By' benefited from its strong presence on social platforms and communities—an area that gives OTT titles a competitive edge in buzz metrics.
Unlike conventional ratings, Good Data’s Fundex aggregates news volume, blog and community discussions, social media reactions, and video content mentions. This broader scope often produces different rankings compared to ratings alone, contributing to the gap seen between viewership and buzz. Ultimately, the data reflects intensifying competition not only among broadcasters but also increasingly between broadcasters and OTT platforms.
OTT Dominance Deepens: TVING and Disney+ Also Rise
This week’s rankings further highlight the growing dominance of OTT content. Alongside 'As You Stood By,' TVING’s 'Dear X' and Disney+’s 'The Manipulated' took third and fourth place, solidifying the shift toward platform-driven viewership patterns.
In particular, 'The Manipulated' steadily climbed in buzz thanks to early reactions to still cuts and trailers, earning praise for its distinctive theme and visual style. Analysts say these results clearly illustrate the strengthened viewing habits centered around OTT.
How Fundex Is Measured
Good Data Corporation’s Fundex compiles integrated buzz metrics for both TV and OTT content. The survey covers 39 terrestrial, general, and cable networks, along with five major OTT platforms, spanning dramas, variety shows, informational programs, and current affairs. News, sports broadcasts, and films are excluded.
Scores are calculated by aggregating news volume, community and blog mentions, social media reactions, and views and engagement from video content. Updated weekly, the index provides a real-time snapshot of both viewing patterns and online sentiment, making it a key reference point for industry experts and fans.
What’s Next for the Buzz Rankings?
Future buzz trends will hinge on how 'As You Stood By' wraps up its run, whether 'Typhoon Family' breaks the 10% ratings threshold, and the year-end release schedules for Disney+ and TVING.
Adding to the competition, SBS’s 'Taxi Driver 3' premieres on the 21st. With previous seasons surpassing 21% in ratings and driving the franchise’s expansion, the show’s early performance is expected to impact Fundex rankings immediately.
As both OTT and traditional broadcasters roll out new titles simultaneously toward late November, analysts anticipate even fiercer shifts in the rankings ahead.
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