aespa’s Ningning has officially been chosen as the newest brand ambassador for leading Korean fashion label Matin Kim. Known for her chic visuals and charismatic stage presence, Ningning perfectly embodies the brand’s modern, cool aesthetic.
According to Matin Kim, the decision to select Ningning was inspired by her “cool and unique image that aligns seamlessly with the brand’s concept.” The collaboration highlights the growing synergy between K-fashion and K-pop, as Ningning continues to expand her influence beyond the music industry.
The brand also announced its 2025 Winter Season campaign, titled “PLAYLIST,” featuring Ningning in a series of looks that capture an analog sensibility — a blend of warm nostalgia and stylish minimalism. The campaign aims to express the brand’s dynamic energy while showcasing Ningning’s effortless and confident charm.
The first round of the Winter Campaign will launch on October 22, followed by a second round on November 5. Ningning’s exclusive items will be available in both online and offline stores across Korea and Japan, accompanied by special perks such as signed Polaroid photos and limited-edition gifts for customers.
Earlier in August, Ningning made headlines when she was spotted at the airport wearing Matin Kim’s full-length outfit. The “Hangul Logo Big Archive Top” she wore quickly went viral and sold out, prompting the brand to switch to pre-orders due to overwhelming demand.
With this new partnership, Ningning continues to prove her status as one of the most powerful fashion icons among fourth-generation K-pop idols — effortlessly bridging the worlds of music and high fashion.
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