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Jimin, Cha Eun Woo, & Jin top individual male K-Pop idol brand value rankings for September

AKP STAFF
Posted by Susan-Han Friday, September 19, 2025 9,190

According to the Korea Brand Reputation Index, BTS's Jimin, ASTRO's Cha Eun Woo, and BTS's Jin are the top 3 individual male K-Pop idols in terms of brand value rankings for the month of September. 

From August 20 through September 20 KST, KBRI analyzed big data of 755 currently promoting male K-Pop idols to determine how consumers' evaluations, media engagement, communication, etc. 

Jimin, who was ranked 4th place in last month's brand value rankings, climbed up 3 spots to #1 for September with a total of 5,390,371 points. Next, Cha Eun Woo stepped up one rank from last month to rank 2nd place for September with 5,170,416 points, followed by Jin, who stepped down 2 spots to 3rd place with 3,962,171 points.

The top 30 individual male K-Pop idols in terms of brand value rankings for September are: BTS's Jimin, ASTRO's Cha Eun Woo, BTS's Jin, BTS's Jungkook, Big Bang's G-Dragon, BTS's V, Kang Daniel, Park Ji Hoon, EXO's Baekhyun, BTS's SUGA, Super Junior's Heechul, BTS's J-Hope, TVXQ's Yunho, SHINee's Key, BTS's RM, Super Junior's Siwon, WINNER's Song Min Ho, WEi's Kim Yo Han, RIIZE's Wonbin, Highlight's Doojoon, T.O.P, Super Junior's Kyuhyun, RIIZE's Sohee, RIIZE's Sungchan, EXO's Kai, ATEEZ's San, Shinhwa's Minwoo, Hwang Min Hyun, Ong Seong Wu, and NCT's Mark

SEE ALSO: Civic group to file police complaint over leak of Cha Eun Woo's tax information


  1. Cha Eun Woo
  2. BTS
  3. Jimin
  4. Jin
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