Jang Wonyoung of IVE has been officially named the new brand ambassador for BVLGARI, reaffirming her rising status as a global fashion icon.
On August 27th KST, the renowned Italian luxury jewelry house BVLGARI announced that Jang Wonyoung would join its prestigious lineup of ambassadors. The brand cited her “genuine and radiant energy, positive outlook, and fearless approach to growth and challenges” as qualities that align perfectly with BVLGARI’s identity.
Known for her striking visuals and trendsetting style, Jang Wonyoung has established herself as a generational icon. As an ambassador, she will reinterpret BVLGARI’s signature jewelry and watches through her unique lens, bringing a refreshing energy to the brand.
In her first official campaign image, Jang exudes elegance and charm while wearing pieces from the Divas’ Dream collection, including earrings, a necklace, and a ring, capturing a look that is both graceful and youthful.
Sharing her thoughts on the appointment, she said: “Through BVLGARI, I want to awaken the potential within me and express my possibilities more freely and boldly. Please look forward to this dazzling journey.”
In addition to her group activities with IVE, Jang Wonyoung recently took part in songwriting for their latest title track, further showcasing her multifaceted talent. As she embarks on global campaigns with BVLGARI, fans and fashion lovers alike are eager to see her next move.
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