BTS, Seventeen, & Big Bang continue to reign as the top 3 K-Pop boy groups in terms of brand value

BTS, Seventeen, and Big Bang continued to reign as the top 3 K-Pop boy groups in terms of brand value rankings.

From June 12 through July 12 KST, the Korea Brand Reputation Index analyzed big data of currently promoting K-Pop boy groups to determine their brand value rankings. The analysis factored in consumer participation, media activity, communication, community activity, and more. 

Based on the analysis results, BTS came out on top for the month of July with a total of 10,128,032 brand points, jumping up one spot from 2nd place last month. Fellow HYBE Labels group Seventeen fell one spot to 2nd place for this month instead, earning a total of 6,230,280 brand points. Meanwhile, Big Bang continued to maintain 3rd place for the third consecutive month with 3,342,244 total brand points. 

Here are the top 30 K-Pop boy groups in terms of brand value rankings for July, in order: BTS, Seventeen, Big Bang, SHINee, EXO, ENHYPEN, Super Junior, NCT, ATEEZ, BOYNEXTDOOR, Stray Kids, INFINITE, BTOB, RIIZE, WINNER, The Boyz, ASTRO, TWS, MONSTA X, VIXX, Wanna One, ZEROBASEONE, ONF, Highlight, TVXQ, GOT7, 2PM, TREASURE, TXT, and CRAVITY. 

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