Global cosmetic brand Benefit has announced TXT's Yeonjun as its new ambassador.

In the newly released beauty campaign photos, Yeonjun captures the attention of Gen Z with the fresh charm of Benefit’s signature product line, the “Benetint Color Extension.”

In the pictorial, Yeonjun channels a laid-back yet hip cool-kitsch mood using the new shade “Raspberry Tint.” Yeonjun exudes a dreamy vibe with an oversized white knit sweater, wet-hair look, and vibrant pink lighting.

A Benefit representative stated, “Yeonjun’s free-spirited and distinctive image perfectly matches the new Benetint color,” adding, “We plan to continue showcasing our trendy beauty mood through various campaigns.”

To celebrate the launch, a special event will offer fans a set of four ID-style photos of Yeonjun with the purchase of any one of the eight Benetint shades. These limited-edition photo goods will be available at offline stores nationwide, as well as on Naver and Olive Young, while supplies last.

SEE ALSO: TXT wins with “Love Language” on ‘Inkigayo’ + performances from tripleS, BOYNEXTDOOR, and more!