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Cosmetic brand Dinto responds to Kim Soo Hyun controversy, pauses endorsement

AKP STAFF
Posted by Minsoo-Kim Wednesday, March 12, 2025 22,098

Kim Soo Hyun’s endorsement with cosmetic brand Dinto put on hold amid controversy.

As Kim Soo Hyun faces allegations of having been in a six-year relationship with the late Kim Sae Ron starting from when she was a minor, Dinto CEO Ahn Ji Hye has issued a statement regarding the actor’s status as the brand’s model.

On March 10th KST, Ahn initially responded to the controversy, saying, “For now, I plan to trust and wait. Rather than being swayed by uncertain claims, I want to focus on what I can and must do.”

However, after facing backlash, Ahn issued a more formal statement:

“I sincerely apologize for the confusion and discomfort caused by my previous message. The statement I posted between the evening of March 10th and the early hours of March 11th was meant to indicate that I was monitoring the situation and waiting for a clearer understanding of the facts before making any hasty decisions. I take full responsibility for any misunderstandings that arose from my words.”

Ahn further revealed that Dinto’s entire staff has since been reviewing the facts and discussing their response. As a result, all scheduled activities involving Kim Soo Hyun as the brand’s model have been put on hold.


SEE ALSO: Attorney representing late Kim Sae Ron’s family reported over misconduct allegations

  1. Kim Sae Ron
  2. Kim Soo Hyun
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