BLACKPINK's Jennie kick-started the new year in style, starring in Chanel's newest 2025 Coco Crush global campaign.

Chanel unveiled a stunning set of pictorials of Jennie flaunting their latest jewelry collection. In the latest campaign, Jennie exudes elegance and sophistication, wearing a simple black bra top that perfectly highlights the exquisite jewelry pieces.

One fan shared, "The campaign video is out too, and it’s even more beautiful. Please watch it at least once!" and explained, "She’s been shooting the Coco Crush campaign every year for four consecutive years now. Amazing!"

Korean netizens were also mesmerized by Jennie's beauty and commented:

"Wow, how can her eyes look so big and mesmerizing like that?"

"Isn’t the campaign video coming out too? Chanel’s global campaigns always have such a luxurious, high-end vibe."

"It’s seriously impressive that she does this every year."

"She's so gorgeous."

"Coincidentally, this Coco Crush collection has a red ruby necklace... it’s such a perfect match with Jennie."

"She’s definitely a better fit for Chanel than that old, washed-up, short guy. Her natural beauty makes her more attractive the more you look at her.

"The pictorial feels so lackluster. The four photos they released for the four years honestly look like they could all belong to the same shoot. How do they keep making it look the same, especially from 2023 to 2025? Seriously lol."

"This chic look works so well for a pictorial. Kim Jennie is absolutely stunning."

"Chanel really has consistent taste—they seem to love that luxurious, slightly pouty vibe lol."

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