Lim Young Woong has once again topped the Trot Singer Brand Reputation Rankings for December 2024, proving his unwavering popularity despite recent controversies.
The Korea Corporate Reputation Research Institute analyzed 61,732,830 brand data points for trot singers collected from November 22 to December 22, 2024. This data was used to measure consumer participation, media coverage, communication, and community activity, ultimately determining the Brand Reputation Index. Compared to November's 65,163,500 data points, December saw a slight decrease of 5.26%.
Lim Young Woong secured the top spot with a Brand Reputation Index of 5,932,750, with terms such as "support," "donate," and "endorse," commonly searched together, while keyword analysis highlighted "Heroic Era" (his fan club), "recital," and "concert." His positive-to-negative ratio analysis was also revealed to be a positive rate of 86.27%.
Despite recent political standing controversy, Lim Young Woong's popularity and brand power remain strong, as he's still painted in a positive light in the media.
SEE ALSO: Lim Young Woong’s fan club donates 10 million KRW to cerebral palsy football team
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