To celebrate International Women's Day, Spotify has put the spotlight on Korean women artists who are taking the world by storm.

According to Spotify data, these artists are not just participating in the global music scene; they are dominating it, with over 24 billion global streams in 2023 alone. This marks an incredible 602% increase since 2018, clearly demonstrating their growing influence and the universal appeal of their music.

Leading the charge is BLACKPINK, who secured the title of the top-streamed Korean women artist globally in 2023. They are closely followed by other sensational groups such as NewJeans, TWICE, LE SSERAFIM, and FIFTY FIFTY, each contributing their unique sound and style to the global music landscape. The most-streamed track, "Cupid - Twin Ver." by FIFTY FIFTY, along with hits like "OMG," "Ditto," and "Super Shy" by NewJeans, aad "FLOWER" by JISOO, have become anthems of a generation, resonating with millions of listeners around the world.

Jungjoo Park, Spotify’s Head of Music for South Korea, expressed excitement over the surge in popularity of Korean women artists, stating, “It's been thrilling to witness the growth of Korean women artists on Spotify. With the sheer talent they present, there's no denying their influence on shaping the industry and the power of music in driving the movement for gender equity. Beyond celebrating them this International Women’s Day, we hope listeners will join us in supporting women artists on Spotify all year long as we continue to bring you the best of their music on playlists like EQUAL Korea.”

In 2021, Spotify launched the EQUAL Hub, reiterating its commitment to fostering equity for women in the audio industry and celebrating their contributions worldwide. The EQUAL Hub offers listeners a treasure trove of musical gems from women artists across different genres and countries, including podcast recommendations. A standout feature of the EQUAL Hub is the EQUAL Korea playlist, which, over the past three years, has featured approximately 1,400 songs by Korean women artists. "FLOWER" by JISOO has emerged as the most streamed track on this playlist.

Moreover, the influence of Korean women artists extends beyond the EQUAL Korea playlist. In 2022, as part of the EQUAL campaign, Spotify launched a special 'Spotify Singles' project with SUNMI, highlighting her unique musical style. NewJeans was also spotlighted as the ambassador of the month for Spotify’s EQUAL Global Music Program in January 2023, further amplifying their music on the EQUAL Global Playlist.

The ascension of Korean women artists on Spotify is a powerful narrative of talent, resilience, and global appeal.