SM Entertainment's rookie boy group RIIZE is reaching new heights in the fashion industry after being named the new house ambassador for Louis Vuitton.

Now, the group has grabbed the limelight during the Louis Vuitton show during Paris Fashion Week. RIIZE appeared at the luxury brand's Fall/ Winter 2024 fashion show in Paris on January 16 and immediately took center stage.

The members were dressed in casual outfits from Louis Vuitton, each exuding their unique vibe. As soon as RIIZE made their appearance, social media was filled with videos and photos of the members.