NewJeans have launched asponsorship for the deaf with 'Snail of Love'.
On December 22, Snail of Love announced Newjeans and their ADOR CEO Min Hee Jin delivered a donation to support the deaf. The donation was made as part of the label's sales revenue for the second year, and with this sponsorship, ADOR has been listed as the latest to join the 'Soul Leader' club, a high-value sponsor club for those whose donations exceed 99 million Won ($76,241.23 USD).
NewJeans' donation will be used for the sound search support project, which sponsors artificial cochlear surgery for the hearing impared, support for external device replacements, and support for speech rehabilitation therapy.
The girl group expressed, "After last year's sponsorship, we heard about the families who received the gift of sound. We realized how meaningful it is after hearing stories of how it gave hope to a child who couldn't hear the happy birthday song or to someone who became distant from others because of communication difficulties. We hope to reach more people through good music in the future as well and continue supporting the deaf community through future sponsorships."
Stay tuned for updates on NewJeans.
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To clarify things for the weirdos in the comments, this isn't a sponsorship in the sense of being paid to endorse a brand; Newjeans and ADOR basically just donated money to this charity for the deaf/hard of hearing.
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