Drama actor/actress brand value rankings for December

Which K-drama actors and actresses created the most buzz in the past month?

From November 11 through December 12, the Korea Brand Reputation Research Institute analyzed big data of 50 actors and actresses who appeared in a TV/streaming platform series in the past month. The Institute analyzed data in areas including consumer participation, media activity, communication, community activity, etc, to determine the brand value rankings of these 50 actors and actresses.

According to the analysis results, actress Park Eun Bin of the tvN drama 'Castaway Diva' ranked in 1st place with a total of 3,139,234 points. Kim Yoo Jung of SBS's 'My Demon' followed behind in 2nd place with 2,800,584 points, while another 'Castaway Diva' star, Chae Jong Hyup, came in 3rd place with 2,480,847 points.

Here are the top 30 drama actors/actresses in terms of brand value rankings for December: Park Eun Bin, Kim Yoo Jung, Chae Jong Hyup, Cha Eun Woo, Song Kang, Bae In Hyuk, Jung Woo Sung, Lee Se Young, Byun Woo Seok, Shin Hye Sun, Lee Yoo Mi, Ji Chang Wook, Park Gyu Young, Lee Young Ae, Choi Soo Jong, Rowoon, Kim Hyo Jin, Yoo Yun Suk, Ong Seong Wu, Shin Hyun Bin, Lee Sung Min, Cha Hak Yeon, Yoo Seon Ho, Kim Dong Joon, Kim Hae Sook, UEE, Sung Hoon, Jung Yoo Min, Jo Yi Hyun, and Joo Hyun Young.