Jaejoong has been selected as the new ambassador for the premium skincare brand Kyulegoeun Aesthetic.

"I'm happy and grateful to be serving as an ambassador," the idol-actor said in an official statement regarding the new partnership. "I'll do my best to promote Kyulegoeun with a great sense of responsibility as both an actor and singer."

According to Kyuleogoeun, Jaejoong was selected for his image as an entertainer who always challenges himself and pursues perfection in whatever he does, whether it is music or acting. The company felt that these qualities matched their image well and conveyed the value of beauty.

Meanwhile, Kyulegoeun also plans to invite ordinary people who work passionately in various careers to join as ambassadors to strengthen their relationship with customers.