NewJeans, BTS, IVE & more land at the top of K-Pop idol group brand value rankings for this month

The Korea Brand Reputation Research Institute has revealed brand value rankings of K-Pop idol groups from the past month, based on big data analysis. 

From July 15 through August 15, the Institute analyzed big data of currently promoting male and female K-Pop idol groups in areas including consumer participation, media activity, communication, community activity, etc. 

For the month of August, NewJeans rose to the top of the rankings at #1 with a total of 

10,001,027 brand points, knocking down BTS to second place with 6,497,937 points. IVE also rose to third place this month, earning a total of 4,895,215 points. 

Here are the top 30 rankings for the month of August: NewJeans, BTS, IVE, Seventeen, ZEROBASEONE, BLACKPINK, NCT, LE SSERAFIM, (G)I-DLE, EXO, INFINITE, ITZY, Oh My Girl, The Boyz, MONSTA X, Stray Kids, SHINee, Girls' Generation, TWICE, MAMAMOO, aespa, BTOB, NMIXX, Red Velvet, 2PM, Super Junior, Apink, ENHYPEN, ASTRO, and TREASURE.