IVE are teaming up with Pepsi for a new track!
On July 4, Pepsi and Starship Entertainment dropped the concept photos for the newest '2023 Pepsi Campaign' song, "I Want". IVE have been a Pepsi brand ambassador since the beginning of this year, and they'll be the artists behind the new track.
The concept photos feature Yujin posing in front of refrigerators filled with Pepsi drinks, Rei holding a Pepsi Zero Sugar, and Gaeul scanning a Pepsi. Yujin was previously a Pepsi brand ambassador in 2021, while Wonyoung and Leeseo represented the brand last year. "I Want" will be the first time all 6 IVE members are promoting the beverage brand.
IVE's "I Want" drops on July 13 KST.
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I hope they do a full MV like 2NE1 and NewJeans did.