In his debut campaign for Louis Vuitton, K-pop sensation J-Hope demonstrated his sublime dance skills, effortlessly showcasing the iconic Keepall bag from the revered French luxury house.

The campaign, set to launch today across Vuitton's digital and social platforms, encapsulates J-Hope executing a series of immaculate dance movements, such that "the bag becomes an extension of his shifting form," as stated by the brand. This key visual and other exclusive details were shared with WWD, exemplifying the seamless fusion of dance and fashion.

Check out the campaign photos below.