SM Entertainment artists reportedly joining Weverse

SM Entertainment artists are reportedly joining Weverse.

On April 14, industry insiders revealed SM Entertainment artists will be joining Weverse. The label featured their own fan communities like Kwangya Club and LYSN, and with this decision, it's reported all activity on Kwangya Club will now occur on Weverse. Weverse will also be selling SM Entertainment merchandise on the platform.

SM Entertainment's fan community company Dear. U is expected to be affected by the new platform change. Dear. U operates fan-artist messaging platform Dear. U Bubble as well as the fandom platform Universe. It's still to be seen which platforms will have access to which SM Entertainment artists.

Stay tuned for updates.