NewJeans top K-Pop idol group brand value rankings for March, followed by BTS, BLACKPINK, Seventeen, & more

Girl group NewJeans has topped brand value rankings for K-Pop idol groups for the month of March, 2023. 

To determine the brand value rankings of currently promoting K-Pop idol groups, the Korea Brand Reputation Research Institute analyzed big data of K-Pop idol groups in areas ranging from consumer participation, to media activity, communication, community activity, etc. 

Based on the analysis, the Institute found that with a total of 7,149,194 points, NewJeans came out on top as the K-Pop group with the greatest brand value. Fellow HYBE Labels artists BTS followed behind in second place for March with 6,858,394 points, while BLACKPINK came up in third place with 5,566,366, and Seventeen took up fourth place with 3,324,189 points.

Here are the top 30 K-Pop idol groups in terms of brand value rankings, based on big data analysis: NewJeans, BTS, BLACKPINK, Seventeen, IVE, NCT, H1-KEY, LE SSERAFIM, (G)I-DLE, TEEN TOP, EXO, The Boyz, Girls' Generation, STAYC, Stray Kids, Cosmic Girls, Red Velvet, aespa, SHINee, MONSTA X, Big Bang, BTOB, TOMORROW x TOGETHER, ASTRO, Oh My Girl, NMIXX, INFINITE, Shinhwa, and Pentagon.