NewJeans, IU, & Lim Young Woong top advertisement model brand value rankings for January

Who are the top advertisement models of the South Korean commercial industry in terms of brand value rankings?

From December 28 through January 28, the Korea Institute of Corporate Reputation analyzed big data of currently promoting advertisement models. Brand value rankings analyze various aspects of consumer-brand relationships including consumers' participation, media activity, communication, community activity, etc. 

For January of 2023, the #1 advertisement model in terms of brand value rankings was girl group NewJeans, earning a total of 2,704,823 points. Next, IU came in second place with 2,313,331 brand points, while Lim Young Woong came in third place with 2,128,000 points. 

Here are the top 30 advertisement models in terms of brand value rankings for this month, in order: NewJeans, IU, Lim Young Woong, BTS, BLACKPINK, Son Heung Min, IVE, Yoo Jae Suk, Son Suk Goo, Cha Eun Woo, Kim Yuna, Baek Jong Won, Hyun Bin, NCT, Kim Go Eun, Seventeen, Lee Byung Hun, aespa, Park Eun Bin, Kang Daniel, Song Ga In, Park Bo Gum, Jang Yoon Jung, Taeyeon, Kim Jong Kook, YoonA, Psy, Ma Dong Suk, Kim Hye Soo, and Shin Dong Yup.