'Samsung Electronics' has partnered up with BTS once again for its 2022 campaign, featuring the brand's newest line of flip phones.
Ahead of the upcoming 'Samsung Galaxy Unpacked 2022: Unfold Your World' event coming up on August 10, 'Samsung' has dropped a teaser image featuring the members of BTS, standing with their back to the camera in black and white.
According to 'Samsung', the brand will collaborate with BTS in various promotions for its 'Greater' campaign featuring its new line of flip phones, with BTS's "Yet to Come (The Most Beautiful Moment)" being used as the promotion's main theme song.
Furthermore, 'Samsung' plans on using the color 'Bora Purple' as the main color scheme of its 'Greater' campaign. Campaign advertisements are expected to flood LED screens all over the world with BTS's signature color. 'Bora Purple' editions of 'Galaxy S22' and 'Galaxy S22+' are also set to launch worldwide on August 10.
Meanwhile, industry experts predict that 'Samsung' will be unveiling new products like 'Galaxy Z Fold 4', 'Galaxy Z Flip 4', and more during its 'Samsung Unpacked 2022' event.