Lee Mi Joo is the new endorsement model for Seolleim!

The announcement was made on May 30 KST, with Seolleim's manufacturer Lotte Confectionary saying that they selected Lee Mi Joo because they felt her pleasant yet bold image fit well with the project, adding that they feel that she has a great influence on Generation Z, Seolleim's target customer group.

In her first set of commercials for the brand, Lee Mi Joo is seen in a number of different settings and situations where enjoying Seolleim, a portable milkshake product, would be ideal. 

Lotte Confectionery plans to actively incorporate Lee Mi Joo into many of their promotional plans, including social media events on Instagram and YouTube.

Meanwhile, Lee Mi Joo, who originally debuted in Lovelyz, will be making her solo debut this summer.

Check out her first commercials for the brand below!