The Korea Institute of Corporate Reputation has released brand value rankings for TV actors and actresses in the month of January, based on big data analysis.
From December 29, 2021 through January 29, 2022, the Institute analyzed big data of 50 drama actors and actress currently starring in TV productions, evaluating data in areas such as consumer participation, media activity, communication, community activity, etc.
In 1st and 2nd place, co-stars of the hit SBS drama series 'Our Beloved Summer' ranked side by side with actor Choi Woo Sik earning a total of 6,556,797 points and actress Kim Da Mi earning 5,337,173 points. In 3rd place, actor Ji Hyun Woo of the ongoing KBS2 series 'Young Lady and Gentleman', who also took home his first ever Daesang prize at the '2021 KBS Drama Awards' last month, earned 4,523,681 brand value points.
From 4th through 10th place are, in order: Jung Hae In, Lee Se Hee, Song Hye Kyo, BLACKPINK's Jisoo, Noh Jung Eui, Kim Sung Chul, and Siwan.
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