The Korea Institute of Corporate Reputation has revealed brand value rankings for singers for the month of January, based on big data analysis.
From December 22, 2021 through January 22, 2022, the Institute analyzed big data of popular singers in areas including consumer participation, media activity, communication, community activity, etc.
In 1st place this month, trot singer Lim Young Woong earned a total of 12,515,103 points, after successfully holding his 2021 KBS special year-end concert 'We're HERO'. In 2nd place, girl group BLACKPINK earned a total of 12,160,011 points, an increase of over 180% from last month. Boy group BTS took up 3rd place this month, earning a total of 12,081,684 points.
From 4th through 10th place are, in order: IU, IVE, Kang Daniel, aespa, BLACKPINK's Lisa, and Lee Mu Jin.