Here are the rankings of individual K-Pop boy group members' brand values, based on big data analysis!
From July 20 through August 21, 2021, the Korea Institute of Corporate Reputation analyzed big data of currently promoting K-Pop boy group members in areas including consumer participation, media activity, communication, community activity, etc.
According to the Institute's report, the top 10 male K-Pop idols for the month of August are, in order: BTS's Jimin, ASTRO's Cha Eun Woo, BTS's Jin, BTS's V, BTS's Jungkook, BTS's SUGA, BTS's RM, Big Bang's G-Dragon, Super Junior's Heechul, and 2PM's Junho.
In 1st place, the reigning top idol BTS's Jimin earned a total of 6,055,559 points this month. ASTRO's Cha Eun Woo took up 2nd place this month with 4,403,703 points total, followed closely behind by BTS's Jin in 3rd place with 4,273,770 points total.
Check out the Korea Institute of Corporate Reputation's full analysis results, below.