On July 12th, Smooth E, one of Thailand's largest cosmetics companies, was caught promoting a tweet hating on BLACKPINK's Jennie. The promoted tweet contained negative comments made towards Jennie, stating that she is a disappointment and does not belong in BLACKPINK. Further, the hastags used in the tweet was one often used by Jennie's anti-fans.
As a result, Smooth E began to receive immense criticism from BLACKPINK's fans, also known as BLINKs. BLINKs brought up the fact that the hate tweet was from 2018, and it couldn't have been a coincidence for Smooth E to promote a tweet from three years ago. This is because in order to promote a tweet, it consists of a long, manual process of finding the tweet, selecting the option to promote it, selecting the country and time zone, providing contact information, entering billing information, and more. #ApologizetoJennie began to trend on Twitter, with many fans demanding an official apology from Smooth E. Soon after, Smooth E took to their Twitter page to issue an official apology to Jennie and BLINKs, regarding the issue.
You can read the official apology that Smooth E has issued, below: