Posted by germainej AKP STAFF Tuesday, July 14, 2020

ATEEZ' label responds to 'cultural appropriation' concerns for 'ZERO: FEVER' teaser image


ATEEZ' label has responded to cultural appropriation concerns for their recent 'ZERO: FEVER' teaser image.

On July 14, KQ Entertainment released the official teaser image for the group's comeback above, and Hongjoong's braided hairstyle has sparked some criticism and conversation about cultural appropriation. The label stated, "From the images released on July 14, ATEEZ member Hongjoong's hair in the title#2 image was styled considering the concept of the song without any other intended purpose. Therefore, ATEEZ and KQ Entertainment had no intention to commercialize or depreciate other cultures at all."

KQ Entertainment continued that they would do their best to review and check "historical backgrounds, characteristics, and the cultures in the production process." Hongjoong's hairstyle will also be changed during promotions and broadcast activities following the release of 'ZERO: FEVER Part. 1'.

The label apologized, stating, "We ask for your understanding that it's not possible to edit and modify the hairstyle of the member in this album's photos, music videos, and other content because we've completed the preparation for the album."

'ZERO: FEVER' drops on July 29 KST.

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Lubby00257 pts Tuesday, July 14, 2020 7
Tuesday, July 14, 2020

Braids arent exclusive to people of African heritage. Yall can say history bs all you want, but the REAL history shows the hairstyle is amongst many cultures & civilizations, black or not

Dont let the modern day Twitter & Tumblr era delude your way thinking. People want woke points so badly, its insane

Even worse when its mostly white people speaking on our behalf, like bish who asked you? Im just over this over sensitive tell grown individuals what to do era


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Multi_Smile84 pts Tuesday, July 14, 2020 6
Tuesday, July 14, 2020

Wow thats a company that really understood and responded, amazing


6 more replies


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