Hong Suk Chun and Seo Jang Hoon have become the next celebrities after Rain and Kim Tae Hee to lower the rent on their buildings in order to help small business owners who are suffering due to the Coronavirus outbreak.

Hong Suk Chun has lowered the rent on his building in Gyeongnidan, Itaewon and he participated in a campaign to revive the city after the area became gentrified, which raised rental prices and pushed out small business owners and self-employed workers to the outskirts of the city.

Seo Jang Hoon has also recently lowered rent by 10% for two months on the buildings he owns in Seocho, Dongjak, and Mapo city.